Sponsoring

National sponsorship

Bayer AG has restructured its sponsorship system for social activities and sports in the regions around its German sites, and recently approved a three-point plan: The promotion of recreational, youth and disabled sports for people living in the vicinity of Bayer's German production sites will continue to be one of the focal points for Bayer AG's social commitment. The company will donate around EUR 14 million a year to support the activities of its 27 sports clubs and their 50,000 members. This makes Bayer one of the biggest sports patrons and sports sponsors in Germany. In professional sports, Bayer will, from the summer of 2008, concentrate exclusively on soccer, and will withdraw in the medium term from sports advertising in basketball, handball, volleyball and athletics. The money saved as a result will be invested in the education of young people. For this purpose, Bayer will, as part of the reorganization of its foundations, donate an additional EUR 10 million to the "Bayer Science & Education Foundation," which has already been established. The money earned from this will go every year to help schools finance projects and buy furniture and equipment for classrooms.

Furthermore, since 2000 Bayer has been an official sponsor of the German Paralympic Committee. The commitment targets increasing the acceptance and publicity of disabled sports in Germany. The company hoped that young disabled people will take courage from the example set by the athletes and that they will enjoy and master their life with confidence despite their disability.

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