Sponsoring
National sponsorship
Bayer has restructured its sponsorship system for social activities and sports in the regions around its German sites. The promotion of recreational, youth and disabled sports for people living in the vicinity of Bayer's German production sites will continue to be one of the focal points for Bayer AG's social commitment. The company will donate around EUR 15 million a year to support the activities of its 27 sports clubs and their 50,000 members. This makes Bayer one of the biggest sports patrons and sports sponsors in Germany.
Furthermore, since 2000 Bayer has been an official sponsor of the German Paralympic Committee. The commitment targets increasing the acceptance and publicity of disabled sports in Germany. The company hoped that young disabled people will take courage from the example set by the athletes and that they will enjoy and master their life with confidence despite their disability.



History
Sponsoring national
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