Promoting Sports. Motivating People.
Sponsoring

Sports sponsorship

Ramelow
Sport is a mass phenomenon and capable of transcending borders, languages and cultures. Sports sponsorship has become increasingly important in recent years as an additional means of communication within the marketing mix of many companies. Combined with other advertising instruments, sports sponsorship can play a vital part in building brand awareness and enhancing images.

Bayer AG has a long tradition as a promoter of sport in Germany and as a sponsor of individual athletes, teams, federations and events. 
{Dummy}  Bayer AG has restructured its sponsorship system for social activities and sports in the regions around its German sites, and recently approved a three-point plan. » more
 
Golden Team
Over 20 athletes form the "Golden Team" of Bayer athletics. » more
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